In my 5 Steps to Creating a Better Sales Funnel post, I’ll show you five essential steps to help you create an excellent sales funnel. I think we all know that today’s online marketplace is hugely competitive.
So, every business must utilise a ubiquitous marketing strategy. One which takes advantage of all the available channels to guarantee their survival. In addition, to growing their customer base and expanding their reach.
So, let’s look at creating a better sales funnel for your business.
What is a Sales Funnel?
A sales funnel is a marketing concept that provides a graphic of the process a customer goes through when they make a purchase. The term ‘funnel’ is used as an analogy because most of the people who know about your business are potential customers. They represent the top part of your funnel. In fact, this might be defined as your “warm market” and may include those who are undecided about your brand. Your actual customers represent the bottom part of your funnel. They are far fewer than those who are familiar with your brand.
1. Make Sure You Have an Engaging Landing Page
Your landing page is the first opportunity for you to connect with and influence your potential customers. The objective of your page should be to persuade your visitors to make use of your products or services. At the same time, it should demonstrate the outstanding features of your business. A propitious landing page will encourage visitors to sign up for your updates or notifications. This will allow you to establish a regular line of communication with them. Also, it will enable you to lead them into different segments of your funnel.
2. Deliver Front-End Offers
Create an attractive front-end offer and make sure it’s clear and visible on the front page of your website. It’s important to tailor your offer to your customers’ mindset, the market’s specifications, and current marketing trends. This approach is generally called the “pre-selling”. Now at this stage of your funnel you’re persuading potential customers to make a purchase.
3. Incorporate Back-End Offers (Upselling)
When people have just bought or are about to purchase from you it’s vital that you give them the opportunity to upgrade their purchase while they’re in a buying mood. If you don’t do this, you can be leaving a lot of money on the table! For example, you can create an affordable offer that will provide even more benefits to them. One that they’ll find impossible to resist. This strategy of upselling can significantly increase your sales.
4. Downselling
Downselling is a marketing strategy you should definitely integrate into your sales funnel. Some people make the mistake of failing to see the benefit of this. Keep your funnel open to those who are bound by stricter budget constraints and make sure they can still take advantage of your products or services. It’s essential to offer your customers a cost-effective alternative and this can close many sales that would otherwise have been lost.
However, it’s not ethical to just offer those who reject your first upsell with the exact same product on the downsell. You must reconstruct the product perhaps reducing what they actually receive. For example, your upsell might be software but on the downsell you could offer a ‘lite version’. The difference would be that it might come with less functionality and no tech support.
5. Consistent Marketing
The final step in building an effective and lucrative sales funnel is to maintain a steady marketing action plan. It’s crucial to follow up with your new customers, encourage feedback from them and most importantly ensure they are happy with their purchases. Developing a relationship and building trust with your customers should be a critical part of your strategy. To help do this you could offer a rewards program where you include a variety of packages and special deals that they could benefit from.
In my 5 Steps to Creating a Better Sales Funnel post I’m suggesting just a few of the many strategies that you can choose in order to cultivate a more profitable sales funnel. It’s imperative to evaluate your targeted audience before you start creating your sales funnel to make sure you’re implementing methods that will appeal to that audience.
I’d also like to recommend a free funnel and analyzer tool which I’ve used many times to help me with the whole process. I can guarantee it will make creating your funnel strategies so much easier.
Remember – you can access this brilliant funnel maker analyzer and planner software for free.
To Your Success!
