In today’s 5 Common Mistakes to Avoid When Using PLR post, I’m going to share the most common mistakes people make and how you can apply simple strategies to avoid them.
In the internet marketing world PLR (Private Label Rights) is a license where the original author sells most or all of the intellectual property rights to their work. For example, these could include written content, video content, training and so on.
The reason PLR is so popular is that it can help aspiring entrepreneurs kick-start their business without them having to spend months creating content from scratch. Like everything in life, there is good and bad PLR and it’s important to recognise the difference. If you’re using PLR material, in whatever format that might be, please make sure it is top quality. You certainly don’t want to risk your reputation by putting out something that is clearly not up to your high standards.
Let’s Look at 5 Common Mistakes to Avoid When Using PLR
1. Failing to Put Your Own Stamp on Your PLR Product
Many online marketers make this mistake in the early days. They buy some PLR material and decide to resell it as their own product. They market it as-is so that they don’t need to do any work themselves. Failing to rebrand PLR is a recipe for disaster. Why? Well, because buyers are smart and they know when someone has just thrown out some product that they haven’t even bothered to change the name of, add their own graphics to, improve the content therein or deliver it in their own style.
You want to stand out from the crowd in this noisy marketplace and putting your own stamp on PLR material will definitely give you the edge over your competitors. I know of a 7-figure internet marketer who, when he started out, bought PLR material that was also bought by hundreds of other marketers. However, he changed the content and added his own graphics and voice. The result – his product stood out from all the rest and while he made lots of money, others struggled because theirs all looked the same. They just put it out without making any modifications or improvements so nothing about their product set it apart from the others.
2. Including Poor Quality Graphics
This is actually an extremely important part of repurposing PLR material that a lot of people overlook. As a society we are visual beings. We are engaged by and respond to imagery, especially when it comes to making purchases. It’s absolutely critical that you create or use high quality, relevant graphics that will appeal to your target market. They’ll be the judge of how successful your graphics are by either buying or not buying your products.
Poor quality graphics signal to your audience that this is the standard they can expect from your product, and it won’t instil confidence in them to make a purchase. If you’re unable to create images yourself then don’t hesitate to get a professional to help you. You can find excellent people on places like Fiverr.
3. Not Creating an Effective Affiliate Program
If you’ve created a good quality product then it would be foolish not to consider creating an affiliate program. Having an army of enthusiastic affiliates promoting your product will ensure you reach a much wider audience than if you were going this alone and ultimately will result in more sales and more money. Three good places to start recruiting affiliates are on Clickbank, JVZoo and WarriorPlus.
Don’t make the mistake of recruiting affiliates and then not providing them with sufficient tools for marketing your product. In your toolkit for your affiliates you could include, emails, banners, short marketing videos, graphics, blog posts, product reviews and so on. Endeavour to provide your affiliates with as many useful tools as possible. By doing this more affiliates will promote your product because it means less work for them in getting your product out into the marketplace and in front of their target audience. Ensure you have an excellent converting offer with generous pay outs to make it attractive to them. Don’t underestimate the power of having a bunch of avid affiliates working with you.
4. Neglecting to Build a List
List building should be an integral part of any online marketer’s mission for success. Without a list it’s almost impossible to achieve the level of financial freedom you desire. Focusing on building your list of targeted prospects and customers is essential. It’s also important to include an opt-in form on each page you create related to your product. You can use these opt-in forms to offer prospects valuable information in exchange for their email address.
Once they’ve joined your list make sure you establish trust with them by sending them helpful and useful content. Don’t make the mistake that many marketers do by constantly hitting your list with salesy emails and promotions. People really don’t appreciate that and can often feel misled. Frequently they’ll unsubscribe and you’ve lost a potential customer because you were too quick to try to sell to them.
5. Not Following License Terms
As I mentioned earlier PLR comes in a variety of formats. Now the license terms can be quite different depending on what the author and vendor permits and it’s imperative that you read these and fully understand what you’re allowed to do with the content. For example, a license might state that the product may not be given away for free or it might state that you can’t market it on auction sites. You must follow the terms of the license and not violate them. Some vendors can come down heavily on people who breach their license terms. In essence a PLR license will allow you to rebrand the content and put your name to it. So, you can modify, sell, repurpose or resell it in as many different formats as you see fit.
I hope you’ve found my 5 Common Mistakes to Avoid When Using PLR post of value. You may have purchased PLR material before and for whatever reason it’s still sitting on your computer, and you’ve never done anything with it. Now might be the time to dust it off and consider rebranding it and getting it out there.
It only takes one product to steer you onto the road to success and there’s no time like the present.
To Your Success!
