5 Steps to Creating and Selling PLR Content

5 Steps to Creating and Selling PLR Content

Step 1: Pick a Topic

NOTE: I’m going to assume that you already have a niche in mind. If not, you’ll need to do your market research to figure out in which niche you’ll create your content.

Your first step is to pick a topic. What you’re looking for is a popular topic, one that consumers in the niche are already interested in and buying. If a topic is popular among the end users (the people to whom license holders will be selling the content), then you can bet PLR sellers will want to snap up your PLR offer.

To that end, do your market research to see what topics are popular in your niche. You can go to marketplaces such as Udemy.com, ClickBank.com and Amazon.com, and then search for your niche keywords (such as “hydroponic gardening” or “selling a home” or “car restoration”).

Here’s what you’re looking for:

• Bestselling topics.
• Multiple competitors selling products on the same topic.

Both indicate a healthy market.

You can further confirm that a topic is in-demand by doing the following:

• Run a search for your niche keywords in Google and check what sort of info products the top sites are selling.

• Look at the sponsored ads during these Google searches to see what people are selling.

• Browse the blogs of these top niche sites to see what topics are popular (e.g., they get plenty of comments, and social media likes and shares where enabled).

• Search social media in the niche to see what topics get a lot of likes, comments, and shares.

• Ask the niche directly what sort of topics interest them the most.

Once you’ve completed this research, then pick a profitable, popular topic around which to create your PLR content. Then move to the next step…

Step 2: Plan Your Package

Now that you know the topic for your content, your next step is to plan exactly what sort of content you’ll include in your PLR package.

TIP: Aim to create a package with a higher ticket price. For example, a lot of PLR sellers create article packs and sell them for $10 or $20. I suggest you aim to create a package worth $50, $100 or more.

For this step, you’ll want to first do some research to find out what your competitors are selling. You can do a Google search for your niche alongside key terms such as “PLR” or “private label rights” (e.g., “dog training PLR”). Take note of the following:

• The exact topic and angle for the content.
• Everything that’s included in the PLR package.
• How they’re positioning this package.
• What people are charging.

As you gather this information, you’ll want to determine:

• What elements are considered essential for PLR in your niche. For example, if all packages include sales letters, then your package ought to include an editable sales letter too.

• How you can make your package better than what’s currently on the market. How can you position your content to make it more desirable? What can you include in your package that others don’t, which will set your package apart?

• What you need to include in your package to sell it for your desired price point. For example, if you’re aiming for a $50 package, then look at what others include at that price point.

Note: the label you attach to content is going to affect the perceived value. So, for example, a PLR course is going to have a higher perceived value than a PLR eBook… even if they basically contain the exact same information.

Likewise, a “lesson” or “mini guide” is going to be considered much more valuable than an “article” (even though, again, it’s the same information).

Let me give you an example of a package you might put together:

• Lead magnet to bring customers into the sales funnel.
• Editable lead page (both the sales copy and the HTML design and graphics for the page).
• Set of autoresponder messages to promote the tripwire offer.
• Short report to serve as a tripwire.
• Sales page for the tripwire (both copy and design).
• Set of autoresponder messages to sell the core offer.
• Course (this is the core offer).
• Bonuses to offer alongside the course.
• Sales page for the course.

This is basically a business in a box, for which many marketers are willing to pay a premium.

TIP: One advantage of a package like this is that you can splinter off parts of it to either give away or use as a tripwire. For example, you can give away the PLR lead magnet to people who join your list, and then promote the full package in your follow-up emails.

While I do recommend a package like this, it’s not a requirement. You may scale it down, such as offering a PLR course and sales page. Or perhaps you add a few more elements, so that your package includes the course, a lead magnet, one email sequence, the lead page, and the course sales page.

Again, check out what your competitors are doing and think about how much you want to charge, which will help you decide what to include in your package.

Once you decide on everything you’re going to create (including content, sales copy, emails, graphics, etc.), then move on to the next step…

Step 3: Prepare Your Package

Now that you know what you’re going to create, it’s time to get to work. Keep in mind that not only are you creating your PLR package, but you also need to create a sales letter to sell your package.

NOTE: You’ll also need to create your licensing terms for your package. This is where you tell people exactly what they can and can’t do with the content. Check what sort of licensing terms other PLR sellers use to gather ideas, and then seek legal advice if necessary to create your licensing. Take note that PLR buyers usually prefer flexible licenses.

Here are your options:

• Do it yourself. If you have the skills, time and inclination, you can create your PLR package yourself.

• Outsource this task. Typically, you’ll hire multiple people, such as one person to create the content and another to design HTML pages and create graphics.

• Do part of it yourself and outsource part of it. For example, perhaps you decide to create the content, while having someone else create graphics.

The steps required to create the content and/or outsource it to someone else is beyond the scope of this guide. However, I will share with you a few tips to make this step faster and easier. Read on…

Create a High-Quality Package

A lot of people associate PLR content with low-quality content. And no wonder – there are a lot of PLR creators, in my opinion, who’re selling junk. That’s why you want to make it your top priority to create high-quality content. Once you get a reputation for creating high-quality PLR content, you’ll develop some very loyal buyers.

Check out these tips for creating high-quality content:

• Craft engaging content. This includes using a conversational tone, injecting humour where appropriate (but sparsely), empathizing with readers, and telling stories to make a point. Focus on crafting content that uses the word “you” often (and words like “I” very little or not at all).

• Format for easy readability. Use short sentences and short paragraphs to make your content easy to read. You can also introduce white space with graphics, bulleted lists and similar.

• Be sure the content is accurate. Double and triple check your facts, and don’t position your opinion as fact.

• Offer content that doesn’t require editing. This means creating evergreen content, avoiding stories about yourself (or other identifiable people) and so on. Even though many PLR buyers will edit the content, you want to make it so good that they don’t have to.

Next…

Create First, Edit Second

You can save yourself time by writing first, and then editing when you’re done with the draft. In other words, don’t edit and write at the same time.

Once you’re all done, then be sure to give your content a final proof read. Ideally, you should have someone else proof read the final copy, as we’re often too close to our own work to notice our errors.

Add Value to the Content

To make the content valuable to the end user (which then makes it valuable to your buyer), you’ll want to consider these issues:

• Be sure your content solves a problem, succinctly. Avoid fluff and filler and focus on solving the reader’s pressing problem.

• Offer tools to help the reader solve their problem. This includes checklists, templates, cheat sheets and similar.

• Insert tips and examples to help clarify and simplify complex topics.

• Provide professional layout/design and graphics. You can use a word processing template, or you can hire someone on Fiverr.com to design the interior of the products for you.

If you decide to outsource (such as by hiring someone on Upwork.com), then be sure to do your due diligence. While it takes time upfront to research a potential freelancer to ensure they have a good reputation, it saves you time, money, and hair-pulling frustration over the long term.

Step 4: Price Your PLR

In a previous step, you looked at pricing. In addition, you had pricing in mind as you planned your package. Now in this step you need to choose your final price.

What you’ll want to do is to go back and review your research of similar packages. Then ask yourself, what makes your content worth more or less than these other packages?

For example:

• Do you share advanced information, which tends to be worth more?
• Did you create content in high-value formats, such as a course?
• Is there something about you that makes you uniquely qualified to create this content? (E.G., you’re a nurse who created health-related PLR content.)
• Do you offer any bonuses that make your content worth more? For example, do you provide training on how to use the PLR content?
• How many licenses will you sell? (A lower number of licenses means you can charge more per license.)
• Does your branding influence your pricing? (E.G., do you have a luxury brand?)
• What other factors influence how much you can charge?

For example, let’s suppose most PLR packages that are similar to yours are in the $50 to $77 range. If you have some of the factors above that make your content worth more, than you can charge on the high side ($77) or even beyond ($97).

Go ahead and complete your pricing research, pick your final price, and then move onto the last step…

Step 5: Promote Your PLR

Once your package and its sales letter are ready to go, then it’s time to start promoting the offer.

Ideally, you’ll want to send traffic to a lead page so that you can build a list of prospects, rather than sending traffic directly to your sales page. You can build this list by offering a desirable lead magnet, such as a PLR report that’s related or even part of your package.

Let me share with you some ways to drive traffic to your lead page and/or to your sales page…

Tell Your Contacts

An obvious first step is to tell all your existing contacts about your PLR package. This includes your mailing list, your blog visitors, and your social media followers.

Keep these tips in mind:

• Create a series of emails or posts to promote your offer. For example, creating a series of three to five emails detailing the benefits of your PLR offer will result in more sales than simply sending out one email about the offer.

• Offer your contacts something special. For example, you might offer your list a discount coupon on your PLR package, or you might toss in an extra piece of PLR at no cost.

Here’s the next idea…

Do Guest Blogging

The idea here is to seek out blogs that PLR buyers are likely to read (such as blogs that teach people how to use PLR content) and create guest content for these blogs.

Some of these blogs readily accept guest content. So, all you have to do is create a high-quality exclusive article and submit it for consideration.

In other cases, you may not see any guidelines or pages soliciting content. Therefore, you can write to the blog owner directly and propose that you offer free guest content. To make this offer more appealing to the blog owner, you can use the owner’s affiliate link in your article. That way, when someone buys your PLR package from within your guest blog post, both you and the blog owner will make money.

Which brings us to the next point…

Start an Affiliate Program

A really good way to promote your PLR content is to start an affiliate program, and then have other marketers promote your package for you.

Check out these tips:

• Use a platform like ClickBank.com. If you’re relatively unknown in your niche, then use a reputable and well-known platform (such as ClickBank) to start your affiliate program, as this will help attract affiliates.

• Offer 50% commissions. You can offer even higher commissions to marketers who are potential super affiliates.

• Advertise your affiliate program widely. You can advertise your affiliate program by telling your list and social media followers, blogging about it, using signature links in forum and group discussions, placing paid ads, doing link swaps and co-endorsements with other PLR sellers, and getting your program listed in affiliate directories.

• Recruit super affiliates directly. You’ll need to find and directly contact the top affiliates in your niche. Be sure to offer extra perks, such as higher commissions than what the general public gets.

• Stock your affiliate centre. To make it as easy as possible for your affiliates to promote, be sure to include copy-and-paste materials such as blog posts, social media blurbs, emails, rebrandable reports, banners ads and similar content.

You now have a step-by-step guide for doing exactly that. That’s why I suggest you take what you just learned and start planning out your PLR package as soon as possible!

Want some more help with making money from PLR? Then be sure to take a look at: PLR Action Plan.

To Your Success!