In today’s 6 Reasons Why Your Website Fails to Rank post, I’m going to share a few of the factors that can contribute to your website ranking lower than you’d want it to. One of the main goals of any online marketer is to attract a constant steam of traffic to their website.
Of course, the most cost-effective way to achieve this is through organic searches. They allow you to reach people who have no knowledge of your website but who are searching for a specific product or service provided by you.
Let’s take a look at 6 reasons why your website fails to rank.
1. A Slow Website
When someone types a keyword or keyword phrase into a search engine, such as Google, they’re often presented with thousands of pages of results. This can be overwhelming, agreed? Indeed, with such an enormous amount of data available it can be challenging to keep a person’s attention for any amount of time.
There’s no doubt about it that pages that load faster provide the visitor with a better overall user experience. And this plays a pivotal role when it comes to SEO ranking. Site speed is an official search ranking algorithm in Google so when you’re developing and managing your website you should bear this in mind.
Nowadays most web users are accessing the internet on their mobile devices therefore the mobile friendliness of a website is a major ranking factor. So, if your website has a poor ranking you should check to make sure it loads quickly on both desktops and mobile devices. This is vitally important. Why? Because the SERPs (Search Engine Results Pages) have been impacted to the extent that only mobile responsive websites are ranked on the first few pages of Google and other search engines.
Google enforces a mobile-first index. This basically means that the results of searched keywords and key phrases are captured from mobile-optimised pages. You must have a fully responsive website to get the opportunity to rank highly on Google.
A few essential elements:
- Provide a responsive site that fits and resizes depending on the user’s device.
- Make sure font size is big enough to be readable on small screens.
- Present a user-friendly interface and ensure easy navigation of menus and pages.
- Place any ads appropriately and don’t have them concealing any content.
2. Ambiguous Keywords and Title Tags
Optimising your site for the keyword or keyword phrase you’re targeting is crucial. If it’s not clear what kind of products or services you’re providing, then getting your website ranked will be challenging.
Title tags are a vital component. Tags that begin with important keywords perform much better than those where the keyword is placed in different positions. It’s crucial that the title tags are relevant and work with the content of your website.
Likewise, your descriptions and headings must be associated with the content on your page to evade any ranking penalty.
3. Unoptimised Content
Content optimisation doesn’t just apply to your written content. It also includes audio, graphics, images, photos and so on. A lot of people use Google to search for visual content. So, if you haven’t optimised images on your website, it’s unlikely that it will rank highly on the SERPs. It’s important to have high-quality images, infographics, videos, and other media content to show Google that you’re providing your users with the best possible experience.
4. Poor Quality and Quantity of Inbound Links
Typically, a substantial number of links from other websites to your pages will result in a higher ranking for your website. However, the quality of the links is critically important. You should make sure these links originate from authority websites. Don’t be tempted to implement the controversial tactic of using “link farms”. These sites promise to give you countless inbound links. However, Google is very much aware of these and will crack down on you if you use them.
5. Inconsistent Publishing
You must make sure you’re publishing regularly and producing new, engaging content. Publishing an optimised post on your website occasionally is not enough to get you the results you want to achieve.
Many SEO experts advise uploading at least two to three high-quality posts every week. Making regular updates on your website will keep your audience interested and engaged and will ultimately lead to more traffic.
Creating fresh content for your site also shows the search engines that you’re still operating and actively working to keep things original, current, and relevant for your visitors.
6. Lack of Expertise or Time
Trying to wade through the complexities of SEO can be utterly confusing and requires a great deal of research and experience, not to mention the amount of time you must spend trying to understand it all in order to apply it to your own business. There are lots of books, blogs, courses, and guides available online about the best practices of SEO. Some of the current SEO trends that are predicted to increase your rankings include:
- Uploading unique and relevant content.
- Implementing on-page SEO.
- Writing captivating meta descriptions.
- Using appropriate title tags.
- Having an SSL certification on your website.
I hope you’ve found my 6 Reasons Why Your Website Fails to Rank post helpful. If you’ve had trouble ranking your website, you should think about trying Webfire.
This fantastic tool will help eliminate issues with your website and considerably improve its ranking. It makes it possible for you to get your website highly ranked without you having to be a digital marketing expert to make it all work.
To Your Success!
