I hope after reading my 7 Quick Online Traffic Tips post, you’ll be well on your way to generating more profitable traffic for your website. Traffic generation can be one of the most challenging aspects of running an online business.
You could have the most engaging website on the planet and the highest quality products and services available but if you can’t get traffic, and targeted traffic in particular, to your website then you’re not going to make any sales which inevitably results in no income!
Trying to crack the “traffic generation code” can frustrate so many online marketers and ultimately lead to the demise of their businesses.
Here’s 7 Quick Online Traffic Tips to consider:
1. Measure Results
The results of any traffic generating method have to be carefully measured against budget.
If you’re spending money to get traffic from a particular source you need to know precisely how that source is working for you. You can do that using tools such as Google Analytics.
2. Keep Your Visitors
Google gives preference to sites that retain their visitors as it assumes there must be valuable content on that site. Such sites are said to have a low bounce rate (0-20%).
The majority of owners just accept a high bounce rate without trying to keep their visitors.
You should always make an effort to build trust and a relationship with people and at the very least try to get their email address before they go.
Do you have a low price point on your products or services? The risk level is obviously lower with a lower cost, e.g., £10. For higher ticket items you must put extra effort into gaining your visitor’s trust.
Video is a great way to encourage people to stay on your site as it’s fresh, engaging content.
3. Lead Generation
It’s crucial to capture your visitors’ details when they are on your site – it’s pointless just driving traffic.
Giving away something of value for free in exchange for their name and/or email address is a good way of getting these details and building your list.
You can then look at converting these leads into paying customers. This should always be your ultimate goal when acquiring traffic.
4. SEO
You should regard SEO as a long-term strategy. It’s more beneficial to do little bits each day over a long period of time rather than doing a lot, stopping, and then coming back to it. This way Google sees that your site is active and regularly updated.
Blogs are an ideal way to provide your visitor with new content but don’t just blog for the sake of it. Try to update your blog once a week minimum and always give quality. Have a strategy particularly with emphasis on high converting blog titles.
5. Mobile
The majority of traffic (over 75%) now comes from mobile devices. You must take this into account in any website design work.
It should be as easy for people to buy via mobile as it is on a PC.
If your site is not already optimised and you’re using Google Adwords, you should turn off the mobile ads feature to save money.
6. Site Purpose
When people land on your site what do you want them to do:
- Buy a product or service?
- Find out more about your business?
- Sign up to something?
Make sure your site is optimized to achieve its primary purpose.
7. Social Interaction
Most entrepreneurs do nothing apart from posting updates to their Facebook pages.
While lots of likes help by giving visitors confidence through social proof, you should also offer them something for free.
Auto-interaction with people who opt-in to your Facebook page will be highly beneficial. This allows you to do auto updates based on your niche, and you can then put tags in and share content. Aim for 2 posts per day. Don’t do more than this as you’ll start to lose subscribers.
Every online business NEEDS traffic in order to survive and thrive. I hope my 7 Quick Online Traffic Tips post has provided you with some useful information.
To Your Success!
