To build a successful infoproduct business, you need to create a sales funnel full of in-demand products. The second key is that you need to cross-promote these products all throughout your sales funnel. There are a lot of places to promote them, which is why I wrote today’s The Profitable Cross-Promotion Checklist post, so that you don’t miss any potential promotional opportunities.
Let’s take a look…
1. Promote within your lead magnet.
Your lead magnet should be constructed in a way to naturally lead to a paid offer, such as a tripwire product.
For example, let’s suppose your tripwire product is a guide teaching people how to housetrain a puppy. Your lead magnet might be a short report with housetraining tips and tricks. It’s useful to people needing to housetrain a puppy and is a great option for pre-selling the full guide.
2. Promote in follow-up emails to prospects who claimed your lead magnet.
The offer you promote to these prospects should be the same offer you promote within your lead magnet, at least initially (for at least the first three to five emails).
3. Promote an offer inside your tripwire product.
Once someone purchases your tripwire, then you want to promote yet another offer, which is typically your core offer. Your tripwire should naturally lead to the core offer.
Promote an offer in the follow-up emails to customers who purchased your tripwire offer.
The first three to five emails your tripwire customers receive should all aim to promote your core offer.
NOTE: Be sure to segment your list, so that you can remove people from a specific follow up sequence once they purchase the product promoted within that sequence.
4. Promote an offer inside your core product.
Depending on the length of your core product, you may promote just one offer – or you may promote a variety of related offers.
For example, if your core offer is a multipart course, then you may promote one offer in each lesson. (In this example, ideally you should promote an offer across multiple lessons, as the increased exposure will boost conversions.)
NOTE: There are a variety of ways to promote offers inside products. For example, if you’re selling an eBook, you can promote related offers in these ways:
Embed an offer directly in the content.*
Create a “Recommended Resources” list (typically at the end of the eBook).
Create a “Featured Product” section at the beginning of the eBook.
Mention the offer right at the very end.
* You can soft sell offers by “recommending” them rather than hard selling them.
For example: “In order to finish setting up your lead page, you’re going to need a reliable autoresponder. I recommend you use [Insert Your Recommendation], because [insert your reasons for recommending this specific product].
You can even try it out free for two weeks. Click here to start your risk-free trial now…”
5. Promote offers in the follow-up emails to customers who purchased your core offer.
As always, initially the offers you promote in this follow up sequence should be the same as the offers you promote within the product itself. The repeat exposure to the offer will help boost conversions.
6. Promote offers inside your backend products.
Whether your backend offers are eBooks, membership sites, apps or anything else, be sure to insert additional related offers.
7. Promote offers inside the follow up emails you send to customers who purchase your backend products.
You can promote a variety of offers, from low-cost products to high-ticket products to these proven customers.
8. Promote offers in your bonus products.
Don’t forget that every product in your packages – including your bonus products – give you an opportunity to promote a related offer.
9. Promote offers in your welcome videos.
If you have a membership site and you provide a welcome video, you can promote an offer from within the video. Alternatively, you can create a “Recommended Resources” section in the site and use the welcome video to point new members towards that page.
10. Promote offers during the ordering process (order form).
You can promote related cross-sells and upsells on your order form. You might promote one-time offers (OTOs), which are literally only available at the time the person is ordering.
NOTE: When you promote an offer on the order form, remember that the prospect has already decided to purchase the main offer. As such, you don’t need to sell it to them again. Instead, just focus on selling the upsell or cross-sell.
Secondly, when you’re promoting the upsell or cross-sell and you get to the pricing information, just list the price for the upsell/cross-sell. In other words, don’t add in the pricing for the main offer.
For example, let’s suppose you’re selling a main offer – such as a dieting course — for $50, and you’re cross-selling a related offer for $10. Your order form can say something like, “Would you like to add the low-calorie cookbook to your order for just $10 more?”
11. Promote offers on customer download pages.
When your customer submits their order and is directed to your download page, they’re still very much in a buying mood. That makes the download page a good place to promote a related offer.
12. Promote offers on thank you pages.
Your thank you pages are also good places to promote offers. These pages might be for people who just signed up for your newsletter, people who entered your contest, people who registered for your webinar and similar activities.
13. Promote offers during webinars, interviews, and talks.
This includes both online and offline talks, such as a talk for a local niche-relevant group (e.g., the local gardening club).
14. Promote offers on your platforms.
Your platforms include your mailing lists (as mentioned above), social media pages, blog, and any groups or forums you own.
15. Promote offers using flyers, postcards, and other physical items.
If you ship out any physical products, then you can include a promotional flyer right inside the shipment.
You can also send out postcards to any sort of buyers. For best results, include a coupon code or other special offer.
Bottom line: Any time you communicate with your prospects or customers is another chance for you to promote a related offer.
I hope you found my The Profitable Cross-Promotion Checklist post helpful. Now that you have a proven cross promotion checklist in your hand, your next step is to put it into action.
So, go ahead and get started, because the sooner you do, the sooner you can reap the rewards!
Want some more help with ensuring your business is a profitable as it can be? Then be sure to take a look at: Profit Streams.
To Your Success!
